Graphic Elements


The Spartan Helmet Plume

As part of the current MSU brand campaign—Who Will? Spartans Will.—a distinctive Spartan plume graphic has been created to feature and draw attention to Spartans who are engaged in the important work of Michigan State University.

The plume graphic combines two elements (plume and plume supports) of MSU’s Spartan helmet to provide immediate recognition when it appears over the head of a photographed Spartan subject.

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WHO WEARS THE PLUME?

Use the plume graphic only in connection with MSU Spartans (faculty, staff, students, and alumni). In marketing communications, the graphic should not appear on its own or on inanimate objects or animals. The only time it may be used alone is to encourage Spartans to stand in a location where they can “wear the helmet” in a photo. For example, a series of plume graphics appear above seats in the Breslin Student Events Center, enabling people seated in that location to appear to be “wearing the helmet.”

WHERE IS THE PLUME GRAPHIC USED?

  • University-level marketing communications and advertising
  • Brand-aligned college, department, and unit communications that clearly reinforce university brand messaging
  • Need Images? 

NEED IMAGES? 

  • If you would like copies of high-resolution Spartan plume graphics please contact the CAL Marketing Team at moreyjos@msu.edu

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